Executive overview
The latest Cloudbet Snapshot takes a 30-day look at regional crypto betting activity from August 5 to September 4, 2025. Soccer leads the pack globally with 57.1% of engagement across top competitions, but regional differences tell the real story.
Latin America kept faith with Copa Libertadores and Argentina’s Liga Profesional. North America leaned into MLB, UFC, and college football. Meanwhile, Liga Profesional also drew surprising interest in Europe and Asia/Middle East — showing how regional leagues can cut across borders.
The percentages in this report reflect unique bettor share across the 12 most popular competitions on Cloudbet — a subset of thousands of markets offered daily. Captured during soccer season kickoffs and the US Open, this snapshot highlights timely behaviors and points toward opportunities for tailored promotions and product development.
Introduction
Cloudbet operates across accessible markets in LATAM, Asia/Middle East, North America (namely, Canada), Europe, Africa, and Oceania, delivering a secure crypto-first betting experience. This report breaks down user activity from August 5 to September 4, 2025, focusing on engagement in the most popular competitions.
The goals:
- Identify regional betting preferences
- Track emerging trends
- Connect activity to cultural or seasonal drivers
- Surface insights for relevant parties
The snapshot comes against a backdrop of a global online gambling market valued at $87.69 billion in 2025, projected to grow to $153.57 billion by 2030 at an 11.9% CAGR (Grand View Research). With soccer and tennis in peak season, the trends are sharp and time-specific.
Methodology
Data comes from Cloudbet’s internal analytics. All figures are anonymized and presented as percentages to protect user privacy.
- Period: Aug 5 – Sep 4, 2025 (30 days)
- Metric: (Unique bettors for competition ÷ Total unique bettors across the 12 listed competitions) × 100
- Regions: Global, LATAM, Asia/Middle East, North America, Europe
- Ranking: Competitions ranked by share per region. Bold values highlight activity outside the regional top 5.
- Scope: Focus on high-engagement competitions. Unlisted events are excluded and may skew diversity.
This method provides a clean, comparative view of bettor concentration without overstating niche markets.
Key findings
The table below shows percentage share of unique user engagement by region across the 12 tracked competitions. Numbers that aren't highlighted indicate activity outside the top 5 of the region, flagging cross-regional or unexpected interest.
Competition | Global | LATAM | Asia, ME | North America | Europe |
Premier League | 15.57% | 13.13% | 17.66% | 10.42% | 14.99% |
La Liga | 12.78% | 12.35% | 14.16% | 7.35% | 12.55% |
US Open Men Singles | 11.41% | 10.77% | 10.66% | 10.83% | 12.31% |
UEFA Champions League | 10.08% | 7.86% | 10.93% | 5.21% | 11.84% |
MLB | 9.73% | 10.89% | 7.38% | 22.78% | 7.28% |
US Open Women Singles | 9.19% | 8.08% | 8.29% | 9.91% | 10.03% |
Copa Libertadores | 3.12% | 8.98% | 2.05% | 1.53% | 2.38% |
Liga Profesional | 2.71% | 8.53% | 3.07% | 3.06% | 3.59% |
Serie A | 8.51% | 5.95% | 9.75% | 4.9% | 9.02% |
UEFA Europa Conference | 8.04% | 5.16% | 8.62% | 3.17% | 9.93% |
NCAAF | 3.31% | 3.59% | 1.45% | 10.62% | 1.95% |
UFC | 5.57% | 4.71% | 5.98% | 10.21% | 4.13% |
Note: Each region highlights its top 5 competitions, except LATAM and Europe where a 6th was included due to closely ranked engagement.
Observations
- Global: Soccer holds 37.86% (Premier League, La Liga, Champions League combined). Tennis spikes at 20.6% thanks to the US Open. MLB sits at 9.73%.
- LATAM: Local affinities drives Copa Libertadores (8.98%) and Liga Profesional (8.53%), alongside MLB’s 10.89%.
- Asia/ME: Serie A (9.75%) leads soccer engagement, while UFC (5.98%) signals growing fight sports appetite.
- North America: MLB towers at 22.78%. NCAAF (10.62%) and UFC (10.21%) show depth. Soccer lags at 10.42%.
- Europe: Soccer balances out — Premier League, La Liga, and UEFA events split share evenly, with tennis (10.03%) staying strong.
Figure 1 note: The chart reflects a combined set of 12 competitions drawn from each region’s top competitions by engagement. It is not a global “top 12,” but rather a mix of favorites that surfaced across Latin America, Asia/Middle East, North America, and Europe.
Analysis and inferences
Soccer’s global lead is clear, but the regional splits highlight how culture and timing shape behavior.
- Liga Profesional beyond LATAM: Higher-than-expected activity in Europe (3.59%) and Asia/ME (3.07%) suggests diaspora ties, improved broadcasting, and player transfer links. North America’s 3.06% shows weaker spillover, where MLS and domestic sports take precedence.
- Copa Libertadores: At 8.98% in LATAM but just 1.53% in North America, its reach is still limited outside its home region.
- North America: MLB’s 22.78% dominance fits the summer calendar. UFC’s 10.21% reflects fight-night hype, and NCAAF’s 10.62% will only rise as bowl season nears.
- Europe: UEFA Europa Conference (9.93%) stood nearly level with Champions League. With broader access and more competitive teams, it’s gaining meaningful traction.
Limitations
This snapshot captures activity at a unique seasonal moment — early soccer campaigns, late-season MLB, and the US Open. Results reflect those conditions and may shift sharply during NFL, NBA, or NCAA basketball peaks.
- Subset of competitions: Only the top 12 by engagement are tracked. Niche markets are excluded.
- Regional coverage: Future reports will expand the scope to ensure other regions, where legally permitted, are represented.
- Seasonal bias: Soccer kickoffs and the US Open inflated shares.
- Event timing: Tennis’s 20.6% presence is tournament-specific and won’t hold outside Grand Slams.
- Metric focus: Data shows unique bettor share, not total stakes or handle. Larger wagers on smaller competitions are not reflected.
- Anonymization: With privacy preserved, demographic and absolute growth insights remain out of scope.